Ubisoft's Future: Guillemot Family and Tencent Explore New Growth Strategy Together

  • 17-01-2025 |
  • Jack Janiels

In recent developments regarding the financial challenges facing Ubisoft, an intriguing scenario has emerged. According to a report, the Guillemot family, who are the founders and primary shareholders of Ubisoft, is in discussions with Tencent, a major Chinese investor, to enhance the value of the French gaming company. This collaboration could represent a significant shift from the perspective of users.

Both parties are reportedly considering the establishment of a new entity that would incorporate selected resources from Ubisoft, including personnel, facilities, studios, and intellectual properties, to foster a fresh growth strategy for Tencent beyond its home market.

Such an arrangement could enable Tencent to gain a more significant influence over Ubisoft's intellectual assets, marking a pivotal move in its efforts to expand outside China. Meanwhile, the Guillemot family would ensure their oversight of current assets against the influence of minority stakeholders. As of March 31, Tencent and the Guillemot family controlled 25.4% of Ubisoft's total shares and 29.6% of voting rights, according to the company's annual report.

For now, both parties have refrained from making any public statements, and sources mentioned in the Bloomberg report have chosen to remain unnamed due to the ongoing negotiations.

Might we be observing the onset of a new gaming powerhouse from the remnants of the present Ubisoft?